About AGB Life Coaching

At AGB Life Coaching, we help you gain clarity, take control, and move forward with purpose.

We know that asking for help isn’t always easy. Whether you're seeking direction, wanting to break old patterns, or seeking clarity, we’re here to guide you. Sometimes, all you need is an objective, experienced voice to help you untangle your thoughts and see new possibilities.

You may be feeling stuck, uncertain about what’s best for you, or unsure of how to reach the next level of success. You don’t have to keep living life on autopilot, reacting to situations instead of creating the reality you desire.

Using proven Neuro-Linguistic Programming (NLP) techniques, we go beyond surface-level coaching to uncover the patterns and beliefs that may be holding you back. Our approach is practical, straightforward, and results-driven—focused on helping you make lasting, meaningful change.

At AGB Life Coaching, we provide a judgment-free, down-to-earth space where you can explore challenges, set clear goals, and take real steps toward a better future. The hardest step is reaching out—but once you do, we’ll be with you every step of the way.

About the Founder

Alfred Bain

We’ll work with you in a way that’s specific to your goals, offering a supportive, no-nonsense approach to improving your happiness and overall quality of life.

Born in Aberdeen, I spent the first 19 years of my life living in Scotland, before making the move south, to London. Since then, I've spent over 50 years as a highly experienced investigator in both the Public and the Private Sectors, working all over the world, including Russia, the USA, and South Asia.

I have frequently seen how people have struggled to deal with the pressures and difficulties of modern living and coping with the expectations of others. It was these experiences which drew me to Life Coaching and the potential to be able to improve people’s lives.

I am a licensed Master Practitioner of Neuro-Linguistic Programming (NLP), a qualified Life Coach, and Professional Member of ANLP. I have worked to develop my skills and expand my knowledge of the tools to help others achieve. I see wellness coaching as a strategy for improving health and well-being. Lifestyle changes are sometimes difficult to make and can be hard to sustain. Coaching enables a person to move from where they are to where they wish to be. I have a positive approach and a belief and passion for what I do. I have the ability to listen, empathise, and a passion and desire to help others. I see coaching not as being about giving advice, but about facilitating a client to their own answer, being open-minded and providing clarity and different points of view.

Life Coaching is a very natural, down-to-earth process, but you have to have the right support and the right person to do it. AGB Life Coaching is that place – we will support and enable you towards your true potential.

AGB Life Coaching Founder, Alfred Bain meeting and learning from Dr. Richard Bandler, the co-developer of the NLP technique.

“NLP, The New Technology of Acheivement, offers new hope in the field of Well-Being. Empower yourself to change for the better today.”